A comprehensive strategy for a global brand
ELS has language centers around the country with students who come from around the world to learn English at one of the most comprehensive and focused programs available. Each center has it's own webpage and a dedicated center video. However, all of the center videos were over five years old.
ELS originally approached Vibrant Motion about filming a pair of videos at their annual convention in Boston. After being delighted with the final products from Vibrant Motion, ELS returned and asked us if we could create a comprehensive strategy and template to create videos for seven of their language centers around the country.
The Vibrant Motion team spent an entire day at ELS headquarters to understand the scope of the project and what would be needed to insure its success. After a focused session, we created a document that outlined the goals for the project as well as a specific action plan on how to achieve them. We also created a template that would allow different video vendors around the country to create the same caliber final project.
We were then contracted to film the seven center videos over seven weeks. The final products were delivered quicker than the timeline had planned for. ELS was so pleased with the final results they asked Vibrant Motion to film an additional 15 centers the following year as well as a video commemorating their 55th Anniversary. We are now in the third year of the client engagement and will be doing an additional 10 videos this year. In total we will have filmed over 35 videos for ELS
“Initially we started working on one project that has morphed into several which now is a year long commitment of a number of videos that capture not just the situation and the location but the heart and soul of all of our centers around the country.”
— John, ELS Language Services