ELS Language Schools
World leader in English language instruction for international students
ELS has language centers around the country with students who come from around the world to learn English at one of the most comprehensive and focused programs available. Each center has it's own webpage and a dedicated center video. However, all of the center videos were over five years old.
ELS originally approached Vibrant Motion about filming a pair of videos at their annual convention in Boston. After being delighted with the final products from Vibrant Motion, ELS returned and asked us if we could create a comprehensive strategy and template to create videos for seven of their language centers around the country.
The Vibrant Motion team spent an entire day at ELS headquarters to understand the scope of the project and what would be needed to insure its success. After a focused session, we created a document that outlined the goals for the project as well as a specific action plan on how to achieve them. We also created a template that would allow different video vendors around the country to create the same caliber final project.
We were then contracted to film the seven center videos over seven weeks. The final products were delivered quicker than the timeline had planned for. ELS was so pleased with the final results they asked Vibrant Motion to film an additional 15 centers the following year as well as a video commemorating their 55th Anniversary. In total we have filmed over 25 videos for ELS.
Online course curator
SkilledUp curates online courses for individuals and businesses. Their "Learning Hub" contains articles about the curated courses and articles on related subjects such as careers, experts on skills, and online education. However, with such a wide audience seeking information on video courses, SkilledUp had no video content itself.
SkilledUp was looking for a video provider to help them create a sales course for their email marketing campaign. They also wanted to develop a regular video series. They had a wide set of parameters but most importantly they wanted to produce multiple videos weekly, utilize the subject matter experts they had access too, and produce the content in office.
We met with some of the key stake holders from the company from multiple departments to listen to what their goals were. We produced a six-part sales series which provided information on how to succeed in online classes. Based on the success of that project they hired Vibrant Motion on a monthly retainer for four months to fully concept and produce three weekly video series. We scoured all of their content and material to create recurring content that we could easily plan out weeks in advance and bulk shoot to produce regular, high-caliber videos that could live across multiple platforms.
The end result was 16 weeks and over 50 videos across a wide swath of topics including an outtakes reel at the end of every month to showcase the personality of the company. The videos were hosted on their own website as well as YouTube and provided valuable information to career climbers. The project helped give exposure to their contributors as well as fill a gap in the online education market.
LifeZette and Georgia Pellegrini
Modern Pioneering cooking and DIY
LifeZette, an online magazine, and Georgia Pellegrini a, celebrity chef had partnered on a series of recipe and DIY articles. The articles were targeted towards those not afraid to get their hands dirty and create something on their own.
Georgia Pellegrini approached Vibrant Motion with the idea of creating a video series in the same vein as her posts and that drew on the influence and aesthetic of her book. She was looking for something that would embrace her voice and showcase her wonderful upstate country home.
We met with Georgia Pellegrini and toured the property where she wanted to film. After discussing goals and influences we were able to distill the subject matter into some really approachable and easy to follow recipes. We were able to batch film the videos to maximize time, resources and budget. We were also able to plan far enough ahead to incorporate seasonal content for anticipated spikes in web traffic.
The result was a series of 12 videos that incorporated snack and drink recipes, DIY crafts and decorations. The videos escalated the caliber of content LifeZette had created in the past and reached a wide audience, specifically in their self defined "mom" audience which they had been cultivating. The evergreen videos will continue to be watchable and relevant for years to come.