Video is a tool, not the goal. We use video to help our clients meet their goals.

lifestyle

Whether it's man-on-the-street interviews, beautiful product shoots for high fashion, or something completely innovative for brands on the cutting edge, our lifestyle videos get results.

Training

We have extensive experience designing and producing training courses for technical and SAAS businesses. Our company was even founded by the former training manager of Buddy Media.

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Music

Our approach to music videos is a collaborative one. We treat every song like a short film. From idea to execution we paint a vivid canvas to help bands realize the vision of their song and reach a broader audience.

A comprehensive strategy for a global brand

 

ELS has language centers around the country with students who come from around the world to learn English at one of the most comprehensive and focused programs available. Each center has it's own webpage and a dedicated center video. However, all of the center videos were over five years old.

ELS originally approached Vibrant Motion about filming a pair of videos at their annual convention in Boston. After being delighted with the final products from Vibrant Motion, ELS returned and asked us if we could create a comprehensive strategy and template to create videos for seven of their language centers around the country.

The Vibrant Motion team spent an entire day at ELS headquarters to understand the scope of the project and what would be needed to insure its success. After a focused session, we created a document that outlined the goals for the project as well as a specific action plan on how to achieve them. We also created a template that would allow different video vendors around the country to create the same caliber final project.

We were then contracted to film the seven center videos over seven weeks. The final products were delivered quicker than the timeline had planned for. ELS was so pleased with the final results they asked Vibrant Motion to film an additional 15 centers the following year as well as a video commemorating their 55th Anniversary. In total we have filmed over 25 videos for ELS

“Initially we started working on one project that has morphed into several which now is a year long commitment of a number of videos that capture not just the situation and the location but the heart and soul of all of our centers around the country.”
— John, ELS Language Services
 

A modern take on classic skills

 

LifeZette, an online magazine, and Georgia Pellegrini, a celebrity chef had partnered on a series of recipe and DIY articles. The articles were targeted towards those not afraid to get their hands dirty and create something on their own.

Georgia Pellegrini approached Vibrant Motion with the idea of creating a video series in the same vein as her posts and that drew on the influence and aesthetic of her book. She was looking for something that would embrace her voice and showcase her wonderful upstate country home.

We met with Georgia Pellegrini and toured the property where she wanted to film. After discussing goals and influences we were able to distill the subject matter into some really approachable and easy to follow recipes. We were able to batch film the videos to maximize time, resources and budget. We were also able to plan far enough ahead to incorporate seasonal content for anticipated spikes in web traffic.

The result was a series of 12 videos that incorporated snack and drink recipes, DIY crafts and decorations. The videos escalated the caliber of content LifeZette had created in the past and reached a wide audience, specifically in their self defined "mom" audience which they had been cultivating. The evergreen videos will continue to be watchable and relevant for years to come.

 

 

A monthly retainer to create huge amounts of content

 

SkilledUp curates online courses for individuals and businesses. Their "Learning Hub" contains articles about the curated courses and articles on related subjects such as careers, experts on skills, and online education. However, with such a wide audience seeking information on video courses, SkilledUp had no video content itself.

SkilledUp was looking for a video provider to help them create a sales course for their email marketing campaign. They also wanted to develop a regular video series. They had a wide set of parameters but most importantly they wanted to produce multiple videos weekly, utilize the subject matter experts they had access too, and produce the content in office.

We met with some of the key stake holders from the company from multiple departments to listen to what their goals were. We produced a six-part sales series which provided information on how to succeed in online classes. Based on the success of that project they hired Vibrant Motion on a monthly retainer for four months to fully concept and produce three weekly video series. We scoured all of their content and material to create recurring content that we could easily plan out weeks in advance and bulk shoot to produce regular, high-caliber videos that could live across multiple platforms.

The end result was 16 weeks and over 50 videos across a wide swath of topics including an outtakes reel at the end of every month to showcase the personality of the company. The videos were hosted on their own website as well as YouTube and provided valuable information to career climbers. The project helped give exposure to their contributors as well as fill a gap in the online education market.

“Working with Vibrant Motion over the past 10 months, I’ve seen them handle every aspect of video production with grace and ease. I cannot recommend Vibrant Motion more highly for any video project!”
— Kat, SkilledUp
 

Artists and bands looking for visual storytelling

 

Artists and bands come to Vibrant Motion with a song and nothing more. In both the cases seen below, the bands had spend considerable amounts of time writing and recording the songs. They were looking for visceral, narrative driven videos that would feel like seamless extensions of their music. For Distoria, we turned a white cyclorama into a monochrome performance space. For Dingo Baby, we turned their tiny rehearsal space into a raucous underground club. The results were videos served as an inflection point for the visual representation of both bands.